Build a newsletter people actually want to open.
In Practice is where I share practical ideas on digital strategy, content, AI and communication. I also help companies, professionals and authors design and grow a Substack with a clear point of view and a sustainable publishing system.
One platform. Two ways to use it well.
In Practice
Notes on digital strategy, communication, AI, content and the human side of growth. Written from practice, not theory.
Your own Substack
For brands, founders, professionals and authors who want a publishing system.
Turn expertise into an owned audience.
I help you define what your publication should stand for, how it should work and how it can grow without turning Substack into another channel you have to feed.
- Publication positioning & audience promise
- Editorial pillars, formats & publishing cadence
- Substack setup, structure and launch plan
- Welcome flow, About page and subscriber journey
- Notes, community and cross-channel distribution
- Measurement, optimisation and team training
Useful ideas. Direct to your inbox.
I worked on the Substack channels of a major international banking group, supporting both editorial strategy and day-to-day content execution. My responsibilities included defining the editorial plan, shaping the content strategy, writing and editing articles, and ensuring consistency across topics, formats, and publishing cadence.
I also worked extensively with analytics, monitoring key performance metrics to understand audience behavior, content performance, engagement, and growth. I used these insights to refine the editorial strategy, identify the most effective themes and formats, and make data-informed recommendations for future content.
My work combined strategy, writing, analytics, and editorial planning, with the goal of building a stronger, more consistent and effective Substack presence.
